CARALISTA SKINCARE

Caralista is the eponymously named organic skincare and lifestyle collection created by Cara Lista, a Holistic Health Practitioner based in the Catskills of New York. DGC built the brand from ground up - naming, branding, packaging as well as interior build out and design of the flagship retail store in the town of Andes NY.

A BRAND BORN OUT OF PERSONAL CARE AND DAILY LIFESTYLE RITUAL.

Cara Lista will tell you it was never her intention to create a line of high quality organic skin care products upon first formulating her original flagship product, Face Gold. “I wanted products that I love to use on my skin. I couldn’t find products that were formulated to be pure, safe and as nourishing for my body in the skincare market. So I made my own serum.”

After sharing her kitchen-formulated skin serums with friends and family who were looking for healthy and healing alternatives to their skincare regimen, Cara, and her husband Craig set out to brand and package these serums to share and sell to a broader audience, and find it’s visual niche in a crowded skin care market.

Caralista Skincare was born. In addition to Face Gold, Cara would create a complete ritual suite of products with Berber Serum , Sacred Smoke, Un-oil and Vitamin C Exfoliant. With a complete set of supporting lifestyle products aimed at creating daily moments and rituals of self care, Cara and Craig worked together to create a minimalist, elegant packaging system that would personify Cara’s aesthetic and personal style.

 
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“From the beginning, my intention was to create a product for myself that met my standards for quality ingredients and aligned with the aesthetic of my lifestyle through the branding.”

– Cara Lista, Founder and COO

BRANDING AND VISUAL IDENTITY

Caralista Skincare packaging, lifestyle products, photography and supporting graphics for digital and retail shop were designed to personify the brand through the lens of the creator, Cara Lista.